Find the niche. Then build the way in.

Research and development for go-to-market strategy.

A toolkit for founders and solo builders who need to pick a market, understand who is in it, and plan the first moves. Research methods, market maps, positioning worksheets, and the mistakes that show up again and again.

Made by Elle Light, market research analyst and product builder.

🧰 The toolkit is being assembled. The first pieces land here as they are ready.

What will be here

Niche researchFinding and sizing a niche, and reading its signals before you commit.
Audience and positioningWho buys, what they already use, and how to say what you do.
Go-to-market playbooksThe first ninety days, channel by channel.